Marketing Campaigns

Designing Demand Generation Campaigns in Collaboration with SATO

The SATO team is eager to partner with USAID projects, as well as retailers & distributors, NGOs, and government-led sanitation campaigns to create demand for these life-changing products. Together, we can ensure families and communities are aware of SATO products and understand where to purchase them, how to install them, and where they can seek assistance along the way. In the spirit of collaboration, we encourage joint efforts to create sanitation demand, and welcome conversations with all interested partners.

SATO Marketing Resources for Partners

Below is compilation of resources that are available to inform our partners’ marketing and demand-generation efforts:

SATO’s award-winning marketing team counts global representation in Africa, SE Asia, the United Kingdom,and the United States. Our team is eager to assist partners in promoting SATO products. Recent awards include Fast Company’s “BrandsThat Matter” and India’s Experiential Design and Creativity Award – Silver for “Best Rural Marketing.”
Localized expertise. Our marketing team is skilled and knowledgeable in the areas of e-commerce, retail activations, community-based marketing, and social media to help partners effectively promote SATO through a variety of channels.
A Partner Brand Book, which includes brand guidelines, key messages, and designs for customizable point-of-sale materials and promotional items.
Product installation videos and guides to assist both customers and installers/masons with highly-visual, easy-to-understand instructions.
Customer Experience Centers (CECs). SATO has established toll-free numbers where customers and other interested sales partners can call to inquire about and receive assistance with SATO products. It is possible for our partners to use these toll- free numbers in their campaign efforts to serve customers who speak Hindi, Swahili, and English. (French and Wolof coming soon.)
Message amplification. SATO can help communicate and share partners’ campaign content through our social channels, linked below. Our follower/subscriber counts include:

Next Steps

Please complete this contact form to reach our marketing team and begin exploring the possibilities. In advance of reaching out, we recommend considering the following factors which will inform your planning and impact your campaign development:

Availability of SATO stock in the desired channel
Audiences identified / customer personas developed
Campaign objectives established
Budget availability
Market background (size of the market, geographies, level of sanitation coverage, etc.)

For Further Reading

We invite you to explore these additional resources to guide and inspire your future sanitation marketing efforts:

Awareness Campaign in Rwanda
Promoting Hand Hygiene Through Social Marketing
The Importance of the Supply Chain: Lessons From Tanzania
Promoting SATO Toilets in Uganda: Case Study (see more below)

Uganda Case Study Recommendations

SATO conducted a case study of the successful Sons and Daughters of the Soil (SODAS) campaign for Health Activity (USHA) in partnership with Tetra Tech and BRAC. Based on the sales data, the review of outcomes against objectives, and the anecdotal evidence of the success of the SODAS campaign, we’ve compiled several recommendations for consideration by USAID projects and organizations undertaking future sanitation marketing campaigns featuring SATO.

Read the Recommendations Download the Case Study

The information provided in this toolkit was developed by the Partnership for Better Living, LIXIL’s cooperative agreement with USAID. The contents of this toolkit are the sole responsibility of LIXIL, and do not necessarily reflect the views of USAID or the United States Government.