Partnership for Better Living

Our Partnership with USAID

USAID and SATO, part of LIXIL, are joining forces to create sustainable sanitation and hygiene markets and improve the lives of more than 2 million people by 2026.

Partnership for Better Living logo
USAID logo with From The American people in words
LIXIL logo with the word LIXIL in orange
SATO logo with Part of LIXIL in words

An estimated two billion people — about one quarter of the global population — live without access to safe, sanitary toilets. To solve this challenge and achieve Sustainable Development Goal 6.2 (‘Access to adequate and equitable sanitation and hygiene for all by 2030’), we are teaming up with USAID to ensure SATO’s innovative and affordable products are available to even more people around the world.

 

Launched in October 2021, the Partnership for Better Living (PBL), is a five-year, $10 million cooperative agreement awarded by USAID to LIXIL to expand the market for SATO’s affordable sanitation and hygiene solutions and to improve the reliability of supply chains for underserved communities in developing markets.

 

The partnership aims to expand household access to sanitation and increase adoption of key hygiene behaviors through market-based approaches for at least 2 million people by 2026, in support of LIXIL’s overall goal of improving the lives of 100 million people.

Key Objectives

The partnership has three primary objectives:

Priority Countries

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Ghana

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Madagascar

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Guatemala

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Mozambique

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Indonesia

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Philippines

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Liberia

Flag of Ghana, 3 stripes of red, yellow and green, with a black star in the centre of the flag on the yellow stripe.

Senegal

PBL has identified eight priority countries as market entry or market expansion targets: Ghana, Guatemala, Indonesia, Liberia, Madagascar, Mozambique, Philippines, and Senegal.

 

Working with USAID Missions, NGOs, USAID-funded projects, and supply chain partners such as importers, distributors, retailers, and masons, we aim to increase the availability of affordable toilets and handwashing solutions throughout these countries.

Market-based: For Sustainability & Impact

Kenyan merchant shop front, painted in blue, with the SATO logo in white.

Ensuring people can – and will – invest in toilets and handwashing solutions for their homes, schools, and healthcare facilities means making sure these products are desirable, affordable, and easy to purchase for consumers everywhere. Combining the scale and reach of USAID, with the commercial and innovation expertise of SATO, part of LIXIL, PBL is employing a market-based approach to solving the global sanitation challenge.

 

Through our partnership, we will leverage the resources and capacity of the private sector (supply chain partners, local entrepreneurs, plumbers and masons) to ensure consumers have access to goods and services within their communities for the long term. As laid out in USAID’s Private Sector Engagement policy, such market-based approaches to development can lead to greater scale and sustainability of outcomes.

Our Work

We have ambitious goals and a solid action plan to achieve them. After our initial phase spent building a team to manage the partnership; seeking insights from partners including NGOs, manufacturers, and USAID Missions; and establishing strategies for market entry or expansion, the PBL plans a variety of targeted activities to reach 2 million people from now through 2026. These include:

 

  • Identifying the best plastics manufacturers & distributors in West Africa for future market expansion;
  • Assessing the impact of international, regional, and local trade regulations on inhibiting or driving demand for Water, Sanitation, and Hygiene (WASH) products in PBL target countries;
  • Identifying opportunities to reduce market access barriers through advocacy, information-sharing, and exemptions for WASH products;
  • Testing SATO product acceptance in Madagascar; training manufacturer/distributors to establish a supply chain, and designing demand generation campaigns to support new market launch.
  • Supporting the launch of SATO products in Madagascar, Indonesia, and the Philippines, amongst other countries, and working to create demand for improved sanitation and hygiene in these markets;
  • Creating a toolkit to help USAID-funded projects easily and efficiently procure SATO products for
    their work.
  • And much more! Please check back regularly for updates on our progress.

NEWS and UPDATES

man washing his hands using a SATO Tap.
Our Partners Spoke. We Listened. Learn how partner feedback is prompting the PBL to improve public-private WASH sector collaboration.
SATO retailer in Kenya showing a customer a SATO toilet.

USAID and SATO, part of LIXIL, join forces to launch the Partnership for Better Living. 

Contacts

Erin McCusker, Global Leader, SATO, a part of LIXIL (erin.mccusker@lixil.com)

Genevieve Kelly, Program Director, PBL, SATO (genevieve.kelly@lixil.com)