Our Partnership with USAID
USAID and SATO, part of LIXIL, are joining forces to create sustainable sanitation and hygiene markets and improve the lives of more than 2 million people by 2026.
An estimated two billion people — about one quarter of the global population — live without access to safe, sanitary toilets. To solve this challenge and achieve Sustainable Development Goal 6.2 (‘Access to adequate and equitable sanitation and hygiene for all by 2030’), we are teaming up with USAID to ensure SATO’s innovative and affordable products are available to even more people around the world.
Launched in October 2021, the Partnership for Better Living (PBL), is a five-year, $10 million cooperative agreement awarded by USAID to LIXIL to expand the market for SATO’s affordable sanitation and hygiene solutions and to improve the reliability of supply chains for underserved communities in developing markets.
The partnership aims to expand household access to sanitation and increase adoption of key hygiene behaviors through market-based approaches for at least 2 million people by 2026, in support of LIXIL’s overall goal of improving the lives of 100 million people.
Key Objectives
The partnership has three primary objectives:
Priority Countries
Ghana
Madagascar
Guatemala
Mozambique
Indonesia
Philippines
Liberia
Senegal
Working with USAID Missions, NGOs, USAID-funded projects, and supply chain partners such as importers, distributors, retailers, and masons, we aim to increase the availability of affordable toilets and handwashing solutions throughout these countries.
Market-based: For Sustainability & Impact
Ensuring people can – and will – invest in toilets and handwashing solutions for their homes, schools, and healthcare facilities means making sure these products are desirable, affordable, and easy to purchase for consumers everywhere. Combining the scale and reach of USAID, with the commercial and innovation expertise of SATO, part of LIXIL, PBL is employing a market-based approach to solving the global sanitation challenge.
Through our partnership, we will leverage the resources and capacity of the private sector (supply chain partners, local entrepreneurs, plumbers and masons) to ensure consumers have access to goods and services within their communities for the long term. As laid out in USAID’s Private Sector Engagement policy, such market-based approaches to development can lead to greater scale and sustainability of outcomes.
Our Work
- Identifying the best plastics manufacturers & distributors in West Africa for future market expansion;
- Assessing the impact of international, regional, and local trade regulations on inhibiting or driving demand for Water, Sanitation, and Hygiene (WASH) products in PBL target countries;
- Identifying opportunities to reduce market access barriers through advocacy, information-sharing, and exemptions for WASH products;
- Testing SATO product acceptance in Madagascar; training manufacturer/distributors to establish a supply chain, and designing demand generation campaigns to support new market launch.
- Supporting the launch of SATO products in Madagascar, Indonesia, and the Philippines, amongst other countries, and working to create demand for improved sanitation and hygiene in these markets;
- Creating a toolkit to help USAID-funded projects easily and efficiently procure SATO products for
their work. - And much more! Please check back regularly for updates on our progress.
NEWS and UPDATES
USAID and SATO, part of LIXIL, join forces to launch the Partnership for Better Living.
Contacts
Erin McCusker, Global Leader, SATO, a part of LIXIL (erin.mccusker@lixil.com)
Genevieve Kelly, Program Director, PBL, SATO (genevieve.kelly@lixil.com)