Thank you for your interest in the SATO competition (“the Competition”). The Competition is offered to you by SATO, part of LIXIL Corporation (“SATO”). Terms and conditions apply to all participants (defined below).
To enter for a chance to win, the participant shall submit the design and fill out the Google form designated by SATO that can be accessed from the SATO Instagram profile @betterwithsato.
Number of entries is restricted to one entry per participant.
The Competition commences on 00:00 Thursday 24th August JST 2023 and runs until 23:59 Thursday 7th September JST 2023. Any entries received after the closing date will not be valid and will not be considered.
This Competition is open to participants who: 5.1. are citizens of Kenya, Uganda, Nigeria, Rwanda, Tanzania, Ethiopia, India, Bangladesh, Indonesia, and the Philippines; 5.2. are in possession of a valid ID document or residence permit; 5.3. are 18 (eighteen) years old and above at the time of entry; 5.4. have bank accounts in their own name; and 5.5. are able to communicate with SATO team in English.
Entry is not open to any director, employee, or agent of the LIXIL Corporation, nor any person who directly or indirectly controls or is controlled by the LIXIL Corporation or a supplier of the goods and services of the LIXIL Corporation.
Participants shall apply with their original design. Participants warrant that the design does not infringe any third party’s right, is not obtained by or through unlawful means, and is not the result of plagiarism.
Entrants hereby warrant and hold harmless SATO from all demands, suits, claims, actions, liabilities, and responsibilities, losses, costs from any third party in any form of intellectual property infringement, privacy infringement, or other infringement that result in losses to SATO related to the design of entrants.
Participants shall not use the applied design by himself/herself after entries, nor license anyone to use such design by on 23:59 Friday 15th September JST 2023
The five winners are decided by a team from SATO based on creativity and relevance to SATO brand. Provided however, in case the winner does not satisfy the criteria set forth in Clause 5 will not be considered and will be automatically disqualified from participating in the Competition.
Each winner will be paid $US750. The participants may not transfer or otherwise deal with any of his/her right or obligations acquired under or in connection with these terms and conditions.
The winner will be paid on receipt of the tax certificate from their country of residence.
The winners will be notified by email within 14 days of the closing date and must respond within 28 days to claim their prize.
SATO reserves the right to select alternative winners in the event that they believe the winner does not satisfy the qualification. SATO’s decision shall be final and no correspondence will be entered into.
SATO reserves the right to select alternative winner in the event that they believe, the winner does not satisfy the qualification. SATO’s decision shall be final and no correspondence will be entered into.
Copyright to the entries will remain with the Participant but the winner shall grant SATO a worldwide, unlimited license to use his/her design to promote SATO brand across website and social media without any further remuneration. This license further extends to the use of the winner’s design on SATO’s merchandise that will be sold online.
SATO will promote the winner’s name and image on their website for publicity purposes in any manner he/she deem fit including but not limited to all forms of media without any further remuneration being made payable to the winner.
By entering the Competition, the prize winner agrees to the publication of his/her name and/or image by SATO only in relation to this Competition and for legitimate business purposes if they are chosen as winners.
SATO shall have the right to terminate the Competition immediately and without notice for any reason beyond its control requiring such termination. In the event of such termination, all participants agree to waive any rights they may have in terms of this Competition and acknowledge that they will have no recourse against SATO, its agents and/or staff.
These terms and conditions and LIXIL’s Privacy Policy found on [https://www.lixil.com/en/policy/] applies to all personal information that the participants provide to SATO for the purpose of participating in the Competition. The participants also agree that SATO may contact them by any means in relation to the Competition. By entering this Competition, participants consent and authorize SATO and their subsidiaries, affiliates, agents or suppliers to collect, store and use/process or further process, the personal information of participants for communication, statistical and any legitimate business purpose including any cross-border transactions. SATO shall not sell, distribute or otherwise process or further process the personal information with third parties, unless required for the execution of the Competition or in the legitimate interest of the business of SATO.
SATO shall not be liable for any damages resulting from the use (or inability to make use) of a website or official social media page of SATO, including damages caused by viruses or any incorrectness or incompleteness of information.
SATO shall not be liable for damages resulting from the use of electronic means of communication, including, but not limited to, damages resulting from the failure or delay in delivery of electronic communications, interception or manipulation of electronic communications by third parties or by computer programs used for electronic communications and transmission of viruses.
Except to the fullest extent permitted by relevant laws, SATO shall not be liable for: 24.1. loss of business, profits, revenue, and anticipated savings, (even where the same arises directly from a breach of these conditions); 24.2. special, direct, indirect, or consequential losses, even if foreseeable by or in the contemplation of SATO; or 24.3. any claim made against participants by any other person. 24.4. Except as expressly stated herein all conditions and warranties, implied statutory or otherwise, are hereby excluded to the maximum extent permitted by law.
This Competition is governed by the laws of Japan.
In the event of any dispute (“Dispute”) arising in connection with this Competition, it will first be settled by mutual discussion and/or reconciliation.
In the event that the Dispute cannot be settled within 30 (thirty) days by mutual discussion and/or reconciliation, the Japanese courts shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with the Competition or its subject matter.
All queries in connection with the Competition should be directed to jan.shepherd@lixil.com
SODAS Case Study Recommendations
Seek out well-aligned partners with similar goals (including those from the private sector) to share costs and responsibilities.
Understand the key emotional drivers that will appeal to consumers before strategizing a sanitation campaign. These could be related to health, price/value, aspiration, pride, status, or something else entirely. Regardless, understanding what will resonate with and motivate customers is essential for marketing campaign success.
Harness local norms and traditions whenever possible to build cultural resonance and to better connect with potential customers.
Build a sanitation campaign that eliminates the fear and shame typically associated with open defecation and unimproved toilets. Instead, include messages framed around pride, legacy, and overall positivity.
Consider opportunities for young, modern urbanites to play a role in influencing WASH behaviour change, particularly of their rural counterparts.
Set clear Key Performance Indicators that can be measured across different media and activations.
Establish baselines whenever possible, and plan to conduct before and after surveys of target audiences (to measure increases in brand awareness, for example).
Establish ways to track key outcomes against original campaign objectives.
Engage the SATO team early and often. The SATO sales, marketing, and partnership teams are eager to help support the ideation and execution of sanitation marketing campaigns, and have materials available for partners to use.
